HOW WE WORK2019-01-14T10:34:51+00:00

1. Established Companies: Course correction

You may lead a Brand that is not being thought of as the founder (you perhaps?) intended:
  • ThinkAudit – let’s find out what people really think of you

  • Brand Foundation – let’s lay out what you want people to think of you, developing your ‘brand bible’ that is a simple and concise guide for living your Brand day in/day out, which can be handed to every single person in your company, guiding their daily activities from how to answer customer emails, to how to design your logo to how to determine the right partners
  • Brand Activation – let’s get people thinking about your Brand as you want them to by revealing your evolved Brand through internal and external communications activity

2. Start-ups: Launch guidance

You may be a new Brand that needs to launch with the confidence that people will see the Brand as you intend:
  • Competitive Analysis – let’s find out what people are thinking of your competitors

  • Brand Foundation – let’s lay out what you want people to think of you, developing your ‘brand bible’ that is a simple and concise guide for living your Brand day in/day out, which can be handed to every single person in your company, guiding their daily activities from how to answer the phone, to how to design your logo to how to determine the right partners

  • Brand Activation – let’s get people thinking about your Brand as you want them to by creating plans to launch your Brand, both within the company and beyond

3. All Companies: Awareness building

You may have total confidence that your Brand Foundation is clear and concise, but want support in Brand building through PR, social media strategy, internal communications.

We offer:

  • PR / Social media planning

  • Influencer strategy

  • Key message development

  • Media coaching in partnership with former Wall Street Journal journalist Jason Chow

  • Crisis management

  • Partnership strategy & management (influencers/sponsorship)

4. Ongoing for Any Company

Brand consistency coaching – A continuing review of the company’s Brand, with Instinct ensuring all company activity, outgoing internal and external materials, partnerships, facilities, products, social media, media coverage, etc. are consistently reflecting the Brand Foundation, along with regular ThinkAudit checks with key stakeholders to ensure the Brand is being thought of as intended – your Brand is what people think of you™.
  • PR / Social media planning

  • Influencer strategy

  • Key message development

  • Media coaching in partnership with former Wall Street Journal journalist Jason Chow

  • Crisis management

  • Partnership strategy & management (influencers/sponsorship)