Beerbistro raises the bar on customer service.

In a service-oriented business where competition is fierce, a Brand is only as good as the people who represent it — which means that the workers on the front lines are the most important weapons in your Brand-building arsenal.

Beerbistro, a restaurant described by Toronto Life as an upscale “beer shrine” in the heart of Toronto's financial district, truly embraces this concept. They journeyed to the heart of the beerbistro Brand by clarifying their Brand Foundation and then using this clarity to hire, train, and inspire people to deliver remark-able, on-Brand experiences. Every time.

Beerbistro understands the importance of creating a culture of remark-ability in the highly competitive hospitality industry. More than that, they recognize that the only way to ensure that customers want to keep coming back is to attract — and retain — people who are similarly committed to building a remark-able Brand.

In addition to displaying a long-term commitment to its staff by instituting RSPs and health plans — something unique to the industry — beerbistro fosters a sense of teamwork and collaboration by immersing new hires in a week-long relationship-building orientation before they even step foot on the floor.

And the learning continues for experienced and new staff alike with “Beer School” — regular beer tasting and appreciation classes led by senior staff — and international beer trips to places like Belgium and Germany designed to further ignite employees' passion for beer and beer culture.

It all adds up to a workplace with an inspired team who is empowered to create an unforgettable experience for each and every customer they serve.

And they do.

What does the Brand Coach coach?

As beerbistro demonstrates, the key to success is building your Brand from the inside out by attracting, retaining, and inspiring the very best people — those who will deliver your Brand with ruthless consistency.

Articulate your Brand in a Brand Foundation designed to help guide your organization through every decision and every action.

Once you've clarified your Brand, the next best step is to train and empower your employees to become your Brand Ambassadors. Give them the tools they need to foster a culture that represents your Brand so that they can consistently create remark-able experiences for your customers.

Bar none.