OUR BOOK2018-11-02T10:56:16+00:00

Our Book

With 5 years of appearances as a Globe and Mail business bestseller, this book is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace demands of millennials), and the rise of China as a manufacturing and now Brand colossus –  by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication, but everything and ultimately, what people think of you.

The majority of executives still fundamentally misunderstand Brand’s true meaning. Yet there is good news: once you realise your Brand is what people think of you, you realise it is your culture that drives this. When you hit this realisation, you can build a ‘remark-able’ Brand that cuts through competing messaging, helps you attract, retain and inspire the best and the brightest, and leverages the full power of Branding.

Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for new employees at companies across a span of industries and is required reading at multiple business schools as a Brand bible for the next generation. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government – today.

Buy our book here

Our Book

With 5 years of appearances as a Globe and Mail business bestseller, this book is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace demands of millennials), and the rise of China as a manufacturing and now Brand colossus –  by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication, but everything and ultimately, what people think of you.

The majority of executives still fundamentally misunderstand Brand’s true meaning. Yet there is good news: once you realise your Brand is what people think of you, you realise it is your culture that drives this. When you hit this realisation, you can build a ‘remark-able’ Brand that cuts through competing messaging, helps you attract, retain and inspire the best and the brightest, and leverages the full power of Branding.

Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for new employees at companies across a span of industries and is required reading at multiple business schools as a Brand bible for the next generation. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government – today.

Buy our book here