WHO WE ARE2018-11-02T10:41:59+00:00
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Megan brings more than seventeen years of creating and disseminating Brand stories for her clients as a PR and marketing communications executive in Toronto, New York and London.

With experience in the consumer packaged goods, luxury and mass fashion, retail, beauty, food and beverage and travel sectors, she carries a keen understanding of how to deliver integrated comms programs targeted at key stakeholders.

Instinct marks her inevitable shift to entrepreneurship with her parents, her brother, her husband and her late grandparents as everlasting entrepreneurs.

Known for her creativity in developing communications plans for Brands of all sizes, her passionate approach to teamwork and inspiring those around her, along with her ability to communicate in the most empathetic of manners, Megan led teams at Edelman London and TALK.GLOBAL (a M&C Saatchi company) on the development and execution of global Brand plans, ensuring clear and consistent Brand communications across countries ranging from India to Brazil, China to the US and UK.

Clients which Megan supported on a Global level include COTY Luxury Beauty, Johnson & Johnson, adidas by Stella McCartney, Pernod Ricard, Gap, Hilton Luxury Hotels, Dove and Unilever Brand. For four years, Megan led a consumer team at a highly regarded NY-based luxury marketing communications agency and was responsible for clients including Charlotte Tilbury Cosmetics, Algenist skincare, Gap Inc.’s INTERMIX and athleisure brand Athleta, plus supported designers such as Jenny Packham, Rebecca Taylor and new industry disruptor DELPOZO through the marketing and publicity of their brands at NY Fashion Week.

In her hometown of Toronto, Megan led Canadian market strategy and execution for a host of Unilever brands including Vaseline and Q-Tips and worked with such globally recognized food brands as Nutella and Kinder Bueno.

A long time lover of ‘off-the-beaten’ path travel, Megan’s global curiosity brought her to her husband Andy, an Australian, with whom they now have a young daughter and reside in Southwest London.

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Megan brings more than seventeen years of creating and disseminating Brand stories for her clients as a PR and marketing communications executive in Toronto, New York and London.

With experience in the consumer packaged goods, luxury and mass fashion, retail, beauty, food and beverage and travel sectors, she carries a keen understanding of how to deliver integrated comms programs targeted at key stakeholders.

Instinct marks her inevitable shift to entrepreneurship with her parents, her brother, her husband and her late grandparents as everlasting entrepreneurs.

Known for her creativity in developing communications plans for Brands of all sizes, her passionate approach to teamwork and inspiring those around her, along with her ability to communicate in the most empathetic of manners, Megan led teams at Edelman London and TALK.GLOBAL (a M&C Saatchi company) on the development and execution of global Brand plans, ensuring clear and consistent Brand communications across countries ranging from India to Brazil, China to the US and UK.

Clients which Megan supported on a Global level include COTY Luxury Beauty, Johnson & Johnson, adidas by Stella McCartney, Pernod Ricard, Gap, Hilton Luxury Hotels, Dove and Unilever Brand. For four years, Megan led a consumer team at a highly regarded NY-based luxury marketing communications agency and was responsible for clients including Charlotte Tilbury Cosmetics, Algenist skincare, Gap Inc.’s INTERMIX and athleisure brand Athleta, plus supported designers such as Jenny Packham, Rebecca Taylor and new industry disruptor DELPOZO through the marketing and publicity of their brands at NY Fashion Week.

In her hometown of Toronto, Megan led Canadian market strategy and execution for a host of Unilever brands including Vaseline and Q-Tips and worked with such globally recognized food brands as Nutella and Kinder Bueno.

A long time lover of ‘off-the-beaten’ path travel, Megan’s global curiosity brought her to her husband Andy, an Australian, with whom they now have a young daughter and reside in Southwest London.

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Ted Matthews may have persuaded adidas to bring back their Three Stripes and convinced Energizer not to kill the bunny, but as the original Brand coach, he still pushes his readers, his audiences and his clients to understand that a Brand is not just a logo, the website or advertising.

Instead, a Brand is what people think of you. As an entrepreneur, Ted built Promanad Communications in Toronto into an 80-person firm that, over a span of 30 years, served an extensive list of blue chip clients. When it became clear to him that most professionals operate as if a Brand really is just a logo, he sold Promanad and founded Instinct Brand Coaches.

The Brand Father

Drawing on his own experience as a CEO, Ted’s dogged execution of the Instinct mission — to challenge and support leaders to maximize the potential within their Brands — has spurred some of the most successful Brand evolutions in North America. He has been an integral force behind the Brand- building efforts of organizations such as, Oxford Properties, Morneau Shepell, AtlasCare, Quadrangle, Revera, KingSett Capital, Advocis, IAMGOLD, PICKSEED, Investment Planning Counsel, Steam Whistle Breweries, ornge and Street Kids International.

For his pearls of wisdom and famously entertaining style, Ted is a sought-after speaker for business schools, corporations and professional associations. Helping lay the groundwork for future Branding excellence and building from his 18-year involvement with the Young Presidents’ Organization, he also makes time to coach and mentor young entrepreneurs.

While Ted Brands himself a master woodworker, his wife Marsha is more likely to call it “making sawdust.” The two live between their 600-acre, forested property in Muskoka and a modern town house in Toronto’s West Queen West district where they have returned to their ‘artistic roots’ after a 45-year hiatus from the area.

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The Brand Father

Ted Matthews may have persuaded adidas to bring back their Three Stripes and convinced Energizer not to kill the bunny, but as the original Brand coach, he still pushes his readers, his audiences and his clients to understand that a Brand is not just a logo, the website or advertising.

Instead, a Brand is what people think of you. As an entrepreneur, Ted built Promanad Communications in Toronto into an 80-person firm that, over a span of 30 years, served an extensive list of blue chip clients. When it became clear to him that most professionals operate as if a Brand really is just a logo, he sold Promanad and founded Instinct Brand Coaches.

Drawing on his own experience as a CEO, Ted’s dogged execution of the Instinct mission — to challenge and support leaders to maximize the potential within their Brands — has spurred some of the most successful Brand evolutions in North America. He has been an integral force behind the Brand- building efforts of organizations such as, Oxford Properties, Morneau Shepell, AtlasCare, Quadrangle, Revera, KingSett Capital, Advocis, IAMGOLD, PICKSEED, Investment Planning Counsel, Steam Whistle Breweries, ornge and Street Kids International.

For his pearls of wisdom and famously entertaining style, Ted is a sought-after speaker for business schools, corporations and professional associations. Helping lay the groundwork for future Branding excellence and building from his 18-year involvement with the Young Presidents’ Organization, he also makes time to coach and mentor young entrepreneurs.

While Ted Brands himself a master woodworker, his wife Marsha is more likely to call it “making sawdust.” The two live between their 600-acre, forested property in Muskoka and a modern town house in Toronto’s West Queen West district where they have returned to their ‘artistic roots’ after a 45-year hiatus from the area.