We help organizations build clarity, consistency, and confidence in how they deliver their Brand every day. Read more

Brand Consultancy

New Layer keyboard_arrow_down We’re not an agency, but a

Be opening day ready. Everyday.

Instinct supports and challenges business leaders to maximize the potential within their Brand.

Company founders lead with their instinct, and that’s not wrong.

What is wrong is expecting consistency and growth by not properly articulating their vision in a clear and memorable way. ‘New friends’, aka employees, freelancers, investors, introduced into the company can lead to an unravelling of the original vision, meaning consistency, the #1 rule in Brand building is lost and growth is ultimately stifled.

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We support through our proprietary Brand process, including the ThinkAudit™ and Brand Foundation™.

And then we help you tell the Brand story inside your organization and beyond through the power of PR and integrated communications.

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Brand: It ain’t the logo*

(*It’s what people think of you)

As a Globe & Mail business book bestseller for 5 consecutive years Brand it ain’t the logo is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace desires of Gen Z’s and millennials), and the rise of China as a manufacturing and now Brand colossus – by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication channel, but quite simply what people think of you.

Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for employees at companies across a span of industries and is required reading at multiple business schools. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government.

As a Globe & Mail business book bestseller for 5 consecutive years Brand it ain’t the logo is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace desires of Gen Z’s and millennials), and the rise of China as a manufacturing and now Brand colossus – by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication channel, but quite simply what people think of you.

Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for employees at companies across a span of industries and is required reading at multiple business schools. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government.

This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day and rely upon for support at planning time. Brand: It ain’t the logo* (*It’s what people think of you™) should be required reading for anyone who sits around the ‘big table’ or anyone who seeks to influence decisions.

Ken Wong, Professor of Marketing, Smith School of Business 
Queen’s University, Former Director, Canadian Marketing Association

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Outcomes, Not Opinions

“With Instinct conducting in-depth interviews with past clients and colleagues, I gained valuable insights into how my work is truly perceived in the industry. Based on the findings, Instinct provided me with key recommendations for building my brand.

This deeper insight gave me a clear sense of my reputation, enabling me to lay a solid foundation for future business growth and contributing significantly to my success.”

Val Upfold, CHRL, DipWSET

“We engaged Megan to conduct an in-depth audit of how we are perceived as a firm by both our internal and external stakeholders. This process involved extensive one-on-one interviews with over 40 highly educated and sophisticated individuals, each lasting 30 to 45 minutes.

 Megan’s approach provided us with invaluable insights, allowing us to gain a clearer, more accurate understanding of our stakeholders. Her professionalism, keen analytical skills, and ability to uncover critical perspectives made a significant impact on our firm. If you haven’t yet had the opportunity to work with Megan, we highly recommend doing so – you will not only gain strategic clarity but also come to appreciate why “professionalism” defines her approach above all else.”

Mark Gaskin, President, Manitou Investment Management Ltd.
“Working with Megan on a ThinkAudit was a seamless and truly collaborative experience. She helped us gain clarity around our mission, vision, and values, foundational elements that now drive our business every day. Having this strong base makes our daily work more impactful and focused.
Megan was fully invested in our success, bringing her expertise and dedication to every step of the process. If you are considering investing in your brand, I highly recommend working with Megan. I love our brand every single day“
Jocelyn Pepe, Head of Wellbeing TrU

“With Instinct conducting in-depth interviews with past clients and colleagues, I gained valuable insights into how my work is truly perceived in the industry. Based on the findings, Instinct provided me with key recommendations for building my brand.

This deeper insight gave me a clear sense of my reputation, enabling me to lay a solid foundation for future business growth and contributing significantly to my success.”

Val Upfold, CHRL, DipWSET

“We engaged Megan to conduct an in-depth audit of how we are perceived as a firm by both our internal and external stakeholders. This process involved extensive one-on-one interviews with over 40 highly educated and sophisticated individuals, each lasting 30 to 45 minutes.

 Megan’s approach provided us with invaluable insights, allowing us to gain a clearer, more accurate understanding of our stakeholders. Her professionalism, keen analytical skills, and ability to uncover critical perspectives made a significant impact on our firm. If you haven’t yet had the opportunity to work with Megan, we highly recommend doing so – you will not only gain strategic clarity but also come to appreciate why “professionalism” defines her approach above all else.”

Mark Gaskin, President, Manitou Investment Management Ltd.
“Working with Megan on a ThinkAudit was a seamless and truly collaborative experience. She helped us gain clarity around our mission, vision, and values, foundational elements that now drive our business every day. Having this strong base makes our daily work more impactful and focused.
Megan was fully invested in our success, bringing her expertise and dedication to every step of the process. If you are considering investing in your brand, I highly recommend working with Megan. I love our brand every single day“
Jocelyn Pepe, Head of Wellbeing TrU