Too often, Brand ownership ends up sitting in the marketing department – when really, it belongs at the centre of everything you do. The Brand isn’t what you say it is; it’s what people think it is. Every choice you make from who you hire, how your office feels, how emails are answered – either builds or breaks it. Branding isn’t about taste or opinion. That’s why we write Brand with a capital “B.” It’s everything.

At Instinct, we take the guesswork out of Branding. There are Rules and Tools for Brand, just like there are in finance, and we’ll teach you how to use them. We find out what people really think of your Brand, compare it to what you want them to think, and help you close that gap with clarity and consistency.

Then we bring it to life inside your business through a team that truly owns it, and outside through PR, social, and marketing that connects hearts and minds.