Co-Founder, Brand & PR Strategist
Megan has an inherent ability to suss out the heart of a Brand’s story.
It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape and a genuine love of Brand storytelling, that makes her expertise highly sought-after.
Whether working with an emerging company or an established Brand, Megan specialises in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader has helped countless company managers, directors and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success.
Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships and event management on a global scale, working both in-house and in-agency in London, New York and Toronto.
Having worked with the some of the biggest names in beauty, wellness, travel, fashion and technology at an SVP and Director level (HL Group, Edelman, M&C Saatchi TALK), Megan is renowned for inspiring those around her and her passion and creativity in developing tailor-made strategies for companies of all sizes and stages. Clients have ranged from industry giants, Unilever, Johnson & Johnson and Hilton Luxury Hotels to beauty and fashion heavyweights Charlotte Tilbury and Diane von Furstenberg, UK-based sustainable tech start-up Bagboard and Europe’s leading mental health clinic for women, the Recover Clinic.
In 2018, Megan took over Instinct, the Brand consultancy founded by her entrepreneurial father and Canadian industry heavyweight, Ted Matthews. As owner, Brand coach and now, entrepreneur herself, Megan’s exceptional skill set upholds and builds upon the values Instinct was founded upon, ensuring all bases are covered when it comes to your Brand.
Megan currently resides in Toronto with her husband and can be found in Australia visiting her in-laws, and when not strategising for Instinct clients, dreaming, and planning travel adventures, or enjoying the simple pleasures that come with having two young children.