Our Book

Brand It ain't the logo Book

With 5 years of appearances as a Globe and Mail business bestseller, this book is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace demands of millennials), and the rise of China as a manufacturing and now Brand colossus –  by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication, but everything and ultimately, what people think of you.

The majority of executives still fundamentally misunderstand Brand’s true meaning. Yet there is good news: once you realise your Brand is what people think of you, you realise it is your culture that drives this. When you hit this realisation, you can build a ‘remark-able’ Brand that cuts through competing messaging, helps you attract, retain and inspire the best and the brightest, and leverages the full power of Branding.

Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for new employees at companies across a span of industries and is required reading at multiple business schools as a Brand bible for the next generation. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government – today.

Buy our book here

Brand Bootcamp

A 6-week course to help company founders set the foundation for ultimate Brand growth.
Join our next course starting: Wednesday 17 March 2021
Including the 3 rules & 3 tools to Brand Building and how to tell your Brand story.

  • Each session is 1-hour with a playback option if you miss one
  • Includes one workshop week with 1-1 consultation on your Brand positioning
  • Homework after each session to ensure usable outcomes for your business

Who is this for?
You could be a solopreneur or a business made up of 10. You could make body lotion, sell insurance, create software for other businesses or you could even be the Brand, as an expert in your field, coaching others. What matters is that you have a business, and therefore a Brand and these rules and tools apply. This course is for every business leader who sees the importance of building their Brand correctly from the beginning. By establishing and living a Brand Foundation through everything your business does, you will be rewarded.

What is a Brand? Many still believe it to be the logo, the colours, the tagline associated with your business. These however are the visual representations of your Brand. In fact, your Brand is something you don’t own. Your Brand is what people think of you. If you build it right, and from the inside out, tell your story with consistency, you can ensure your Brand is thought of just as you intend. How? It’s about following the Rules & Tools of Brand Building and giving yourself an additional job title; that of Chief Brand Officer. We’ll tell you all about this and guide you through your new role that will make everything you do as a business, easier. You’ll walk away with;

  • A clear understanding for how to Build your Brand, including the 3 Rules and 3 Tool
  • Understanding the major threats to your Brand and how to manage them when they inevitably turn up
  • How to do a ThinkAudit
  • A Brand Foundation for your business, with support in developing it
  • Your unique Brand story and how to tell it
  • A topline understanding for how to approach social media and crisis
  • An opportunity to ask all your Brand development questions to Megan Matthews

Creating your Brand Foundation is the single most important thing to do as a business founder. If you’re a few years into your business it’s never too late to refocus, and with 2020 behind us, refocusing is especially relevant.

Week 1 – What is Brand? And, the 3 Tools & 3 Rules to Brand Building.
Week 2 – The ThinkAudit & Brand Foundation
Week 3 – Workshop week (including a 45-minute one on one session with Megan)
Week 4 – Brand Culture & Brand Pivoting
Week 5 – Brand Storytelling & PR
Week 6 – Social Media, Crisis Prep and final Q&A

Learn More, and Sign Up Here or get in touch below.