As a Globe & Mail business bestseller for 5 consecutive years Brand it ain’t the logo is a plea to business leaders to confront three crises – hyper-messaging, the labour shortage (including the very specific workplace demands of Gen Z’s and millennials), and the rise of China as a manufacturing and now Brand colossus – by embracing the fact that Brand is not just a logo, advertising, or any other marketing communication channel, but quite simply what people think of you.
Brand it ain’t the logo is packed with entertaining and practical stories, along with numerous actionable frameworks, on how to build a Brand for the 21st century – starting by rooting it in an inspiring core purpose and Brand Foundation. It has become a must-read for new employees at companies across a span of industries and is required reading at multiple business schools. You can put this book to work at your organization – whether B2B, not-for-profit, B2C or government.
This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day and rely upon for support at planning time. Brand: It ain’t the logo* (*It’s what people think of you™) should be required reading for anyone who sits around the ‘big table’ or anyone who seeks to influence decisions.
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